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Fuji IPSM & VSSM Spinning Reel Seats

On paper and online, these two Fuji reel seats appear to be the same, but in person there are a few distinguishing details that will help identify the best reel seat for your rod. Fuji Fishing Rod Components By now, most rod builders recognize…
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The All-New Custom Rod Builder Color Series Blanks

Check out these 16 redesigned blank models and see all 12 incredibly vivid new colors! 16 New CRB Blank Models in 12 Cool Colors From redesigning the actions and powers to adding 12 awesome new color options for each model, this is…
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13 Tools Rod Builders Can’t Live Without

Check out this list of life-saving tools to see all the helpful upgrades available for your rod building system. Life-Saving Tools for Your Rod Building System Custom Rod Building can mean something different to every rod builder. For…
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Rod Building: 4 Reasons to Stock Up on Kits & Save

Read this blog to learn how and why kits make rod building easier and less expensive, while still offering the custom options that make this craft so unique and rewarding. Why Buy Rod Building Kits From supplies and tools to complete rods…
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Introducing 8 New Casting & Spinning Reel Seats

Check out these brand new CRB reel seats and see which sleek style suits your fishing performance. All-New CRB Reel Seat Models From adding a comfort finish and slimmer profiles to designing skeleton and exposed options, these premium…
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Cold Water Jerkbait Tips for Bass Fishing

These are the best wintertime techniques and tricks you need to get more strikes on jerkbaits in cold water. How to Boost Winter Jerkbait Bites First off, keep in mind that fish are just as lazy and slow moving in the cold water as you…