New Handle Kits for Custom Fishing Rods

Find out more about rod building’s new complete handle kits available to customize your casting, spinning, saltwater, and even fly rods!

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Fuji IPSM & VSSM Spinning Reel Seats

On paper and online, these two Fuji reel seats appear to be the same, but in person there are a few distinguishing details that will help identify the best reel seat for your rod.

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The All-New Custom Rod Builder Color Series Blanks

Check out these 16 redesigned blank models and see all 12 incredibly vivid new colors!

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13 Tools Rod Builders Can’t Live Without

Check out this list of life-saving tools to see all the helpful upgrades available for your rod building system.

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Rod Building: 4 Reasons to Stock Up on Kits & Save

Read this blog to learn how and why kits make rod building easier and less expensive, while still offering the custom options that make this craft so unique and rewarding.

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Introducing 8 New Casting & Spinning Reel Seats

Check out these brand new CRB reel seats and see which sleek style suits your fishing performance.

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